Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design that eventually became the original tote bag-backpack hybrid.
Notabag is about making eco-conscious choices becomes obvious when the solutions are practical, aesthetic, and make our lives easier, combining aesthetic, practical and eco-conscious design with high quality, long-lasting materials and collaborating with small factories with good working conditions.