“What we make is just as important as how we make it.” This is the motto of the LOVJOI brand, for which style and beauty are quite as important as fair and regional production.

It all started in 2014: Verena Benz registered a discrepancy in her life: she was already the owner of an organic grocery store for two years, but the clothes she liked from conventional shops were far from being fairly and sustainably produced.

So without further ado she founded LOVJOI – with its own production at the company’s location in Dürmentingen, Swabia (district of Biberach). Former refugees also work there in the sewing department. Verena Benz and her team organised family reunions, looked for apartments for them if necessary or helped with bureaucratic hurdles. For the 32-year-old, sustainability begins with her employees. Regular fundraising campaigns are also part of everyday work at LOVJOI.

Headquartered in Riedlingen, Germany
Production in Germany

LOVJOI is available at these independent stores.

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