Originally from Madagascar, IBELIV‘s founder Liva came to France at the age of 16 to study finance and succeed in this field. In France, he discovered the legacy of timeless refined elegance, as well as luxury and design which fascinated him since childhood. When receiving his diploma, he realized the importance of living fully for his passions, almost like a faith, drawing inspiration from his deepest roots: “I believe that our way of consuming could be more humanly and ecologically responsible. I believe that it is possible to offer contemporary products while respecting Man and Nature.”
He decided to honour his mother and his native country’s age-old craft tradition with the launch of his brand IBELIV. Working with a team of local artisans in Madagascar, Liva creates bags, hats, and clutches out of crocheted raffia and vegetable-tanned leather, which he designs from France. The brand’s approach to production is underpinned by respect for people and the environment; ensuring that each piece is made sustainably and with enduring appeal.