The brand creates vegan, cruelty free and slow fashion. Based on their own needs, they have created a collection that is the first thing you want to put on and the last thing you wish to take off in the evening. It is comfort without sacrificing feminine shaping, fashion & style – and style without sacrificing sustainability. Every garment is sewn in a small family-owned factory in Europe from sustainably sourced fabric called Lenzing Modal, which is a fine, smooth fiber made from beech wood. The beech wood used in their Modal production is from sustainable forestry plantations growing native trees. It is cool to the touch and very absorbent, meaning less waste of water.
Modal textile is more resistant to shrinkage, fading and graying than cotton, thereby extending its lifespan – that is sustainability.