STANDARD ISSUE

STANDARD ISSUE was founded by Nigel Richards in the late 1980’s. The label quickly developed a loyal following of local creatives who coveted its high quality merino knitwear and handmade shoes. In 1990 Standard Issue’s flagship store opened on Kitchener Street in Auckland. In 2005 Phil Bramley took the brand under his wing. His advanced knitwear plant in Eden Terrace, Auckland, meant Standard Issue could expand into other yarns and utilise the latest international knitwear technologies. Standard Issue remains 100% New Zealand designed and made to this day.

Standard Issue was borne of a love for quality yarn, beautiful cut and careful manufacture. Their goal has always been to produce clothing at an artisan level… to create a line of clothing where the touch, handle and durability of the end product is just as important as the silhouette.

Standard Issue clothing is manufactured in New Zealand using the highest quality yarns from around the world. They represent a return to the craft behind fashion, creating functional and enduring clothes for the discerning buyer.

STANDARD ISSUE is available at these independent stores.