SPORTY & RICH

Started as a mood board magazine, Los Angeles-based label SPORTY & RICH has now developed into a luxurious sportswear brand. The timeless collection of simple, yet thoughtfully designed products emphasise longevity over momentary trends.

The aesthetic identity of the Californian brand can be described as a combination between sport and luxury, clean and fun; and is basically a personal reflection of its founder Emily Oberg. Being deeply affected by her environment, she finds inspiration for the collections in everything and anything, and every design that goes into production is something she would want to wear herself.

Sustainability is an important pillar of the brand. Sporty & Rich values the earth and therefore takes responsibility to help reduce and offset the damage that producing garments is doing to our planet by partnering with environmental non-profit organisations. The collections come in limited quantities to avoid overstock and the high-quality garments are made locally, in their fabric in Downtown Los Angeles, where all knitting takes place in house. Besides, every S&R piece is made to last a lifetime.

Click here to find SPORTY & RICH at independent stores near you.