For 70 years, SIMONE PÉRÈLE has remained true to the values it holds dear: kindness, tolerance, solidarity and humility. While we have never been one to jump on the bandwagon, we remain ever-attentive to social and environmental issues. In 2021, in recognition of the pressing nature of these challenges, we are launching our new Simone Cares program. Now more than ever, our unique history and values are our best assets for ensuring success.