RO SMIT’s founder, Roland Pieter Smit, is a designer with a clear mission to put needs, desires and human well-being at the centre of all he does.
It means, designing concepts and products people feel comfortable with, support the actions in daily life and strengthen human behavior.
It also means insight into the various stages and places in the production chain, and strive to maintain or restore the valuable traditional processes.
The starting point of his thinking is always the question of how and why his work can improve the reality of life.
From his experience and knowledge of materials RO SMIT uses the core values and purity of resources which he translates back into sustainable product features. Developed from his vision, the synergy between the components of the overall concept supports in a powerful way the solution.