Founded in 1957 by 7 Bell, a Tuscan workshop that was the very first Italian denim producer, PRESIDENT’S is a 100% Made in Italy menswear brand. Through each collection, President’s combines tradition and know-how to create true contemporary classics.
Guido Biondi, President’s current creative director and Bell’s grandson, has inherited the brand’s reputation for high quality clothing. He continues this heritage through collaborations with renowned brands with whom he shares a passion for quality and attention to detail.