Founded in 2003 by Peter Kolks and Ric van Rest, POP TRADING COMPANY were initially a distributor to brands such as Palace, Polar Skate Co. and Quartersnacks. They are now an Amsterdam based collective that are focused on interaction within communities through events, film premieres and skate sessions. They are defining the current skateboarding world in their own unique way by supporting emerging talents in the Benelux union and are pushing the boundaries of skateboarding and streetwear culture forward. Back in 2019, Pop Trading became the first skateboarding brand to show at Paris Fashion Week and have continued to build on this momentum by releasing unique, functional and forward-thinking apparel season after season.