Founded by Ashleigh Hults during a winter trip to St. Barths, her line of beach bags launched in Summer 2016 and quickly became “Instagram Bait” (Harper’s Bazaar). POOLSIDE’s inaugural collection featured irreverent, hand-embroidered rap lyrics and pop-culture phrases such as “Sip Champagne When We Thirsty” and “Woke Up Like This,” which are both sell-out bags.
POOLSIDE also offers a made-to-order option, with customized bags spotted on numerous celebrities and “it girls” including Gigi Hadid, Gwyneth Palthrow, Priyanka Chopra, Reese Witherspoon, Molly Sims, Emma Roberts, Lili Reinhart, Ashley Benson, Romee Strijd, Rachel Hilbert, Emily Ratajkowski and The Kardashians.
Since launch, POOLSIDE has expanded to include four seasonal handbag collections, exciting collaborations, a growing curation of poolside-appropriate beauty items and more.