PAUW Amsterdam has created a style that is understated and modest, yet always fashionable at heart. The diversity within the collections leads to the possibility of shopping for both business and casual attire, as well as shopping for festive and formal occasions.

A selection of styles returns every season: amongst these classic icons are the double face cashmere coat, the cotton shirt, leather pants and the wool coat with golden buttons. Madeleine Pauw about her iconic designs: “To me, an icon is both modern and timeless in their design. Items you would like to wear every day, established with the idea to make a woman even more beautiful and strong. However, an icon only turns into an icon if she is being worn.”

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