PALOMA WOOL the brand is named after the designer herself. Paloma Lanna, daughter to the founders of ‘nice things’ grew up surrounded by her parents love and understanding of fashion. Born in San Sebastian in 1989, she is based in Barcelona where she studied marketing and business at ESADE, taught herself analog photography and started her own project based on her love for photography and art and how that led her to design her own line of timeless pieces.
Paloma created her brand as a project that focuses on the act of getting dressed as well as ideas and space of getting dressed. The brand is very creative, playful, and edgy. The Paloma Wool brand does creative awareness in the designs by creating its own path in conscious manufacturing by, supporting local production, transparency, and using minimal waste procedures. The brand also uses sustainable fibers, low-impact dyes, and ethical printing methods. Paloma Wool encourages responsible shopping.