The brand is named after the heroine’s character name, `Marge Sherwood`in the movie called `The Talented Mr. Ripley`. The duo designers reflect the graceful and sophisticated image of Marge Sherwood in their designs and get inspired by Contemporary Art especially modern dance. VAV bag line represents the brand identity well in the structure out of ordinary frame by mixing both modern and vintage moods with variety colors. The key feature of the brand is that Women can carry Marge Sherwoods bag in various ways with simple changes.