MANUEL RITZ

The company Manifattura Paoloni Spa purchased and re-launched the brand through a decisive strategy aimed at the building of a strong and consistent brand awareness, developing growing investments in research and development and marketing activities. At the same time an important brand extension process has been carried out, validating the brand as a dynamic and original total look one.

The need of making it immediately recognizable and keeping at the same time the distinctive features and the history, made the brand modi ed in 2008 in Manuel Ritz.

Manifattura Paoloni spa is an Italian fashion company working in different fields of fashion system. The company is renowned due to its high specialization in the jacket and suits production, being the crowning point of one of the manufacturing centres of Le Marche Region. The strength of the group lies in the skilful mix among craftsmanship, manufacturd prosucts and tradition embracing innovation, research and design.

The strong Italian character identifying the company in the field of production and creativity, has not prevented Manifattura Paoloni from developing an effective international vocation both in terms of marketing and distribution. The activity is characterised by a strongly organised managerial structure where the individual peculiarity and uniqueness are at the very centre. The company believes in the quality of work and of the life of the people cooperating with it, who feel part of a project, of a view and of a company’s dream in which everyone took part.

The sense of participation and partnership has developed at any level both inside and outside the company; from the workshops and outside contractors involved in the productive process, to the customers, the protagonists of the distribution one.