Before 2010 MALENE GLINTBORG did not see it coming that jewelry design would be her thing – she did not even wear jewelry herself. While her previous job required detailed empirical and theoretical analyses before any decision could be made. She was now looking for a profession where one could be involved in all the phases of the development process, from idea generation to product development, without it demanding a big production system – and choices could be made out of pure love to the esthetics. Making jewelry turned out to be a perfect fit.