Lela Jacobs is a hands-on designer based in Aotearoa New Zealand, committed to long-form local manufacturing and considered environmental decision making. Working with principles of zero waste pattern-making, Jacob’s places emphasis on the integrity and prior crafting of fabrics, treating garment design as a means to honour the meaningful labour, ecological impact and histories of fine textiles. Each collection is minimal and understated with an emphasis on strong design, innovation and androgynous appeal. A monochromatic colour palette of predominantly blacks, grays, whites, neutrals and specially commissioned prints, accentuate the conceptual silhouettes and strong lines of a collection.
‘The Keep’ is the brand’s Auckland-based flagship store located on Karangahape Road.
Lela Jacobs and The Keep value high quality fabrics, locally well-made garments, accessories and unique explorative thinking. The designs intend to be versatile and highly wearable, executed through challenging technical pattern-making and experimental silhouettes. Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists working in a range of media.
Lela Jacobs supports One Tree Planted, an organisation dedicated to worldwide reforestation. One tree is planted for every garment made.
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