Elevated uncomplicated pieces to be worn everyday. LAING is a premium womenswear brand with a heritage in sleepwear.

Launched in 2016 by Laing founder Anna Murray, the brand came from a frustration of not being able to find premium, stylish sleep and lounge wear in New Zealand. As the brand grew into ready-to-wear principles of comfort and beautiful fabrics from the sleepwear range have remained at the heart of the design process.

Click here to find LAING at independent stores near you.

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