At the end of the 1980s, Jørgen Mørup began working with organic cotton. And in 2008, together with his son Mads Mørup, Jørgen Mørup founded KNOWLEDGE COTTON APPAREL in Denmark, a clothing
line for men that uses eco-friendly textiles. Built upon a shared philosophy and love of technology, innovation and ecology, the brand is a family firm where tradition is more than storytelling. Tradition and family knowledge are used every day. Only in this way they can create quality products they can stand behind. They only use 100% certified organic cotton and recycled pet bottles.
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