GCDS was founded by brothers Giuliano and Giordano Calza. Since its 2015 debut, the streetwear brand has become instantly recognizable due to its ironic graphics, memorable slogans, and made-in-Italy craftsmanship. Influential tastemakers like Hailey Baldwin, Sophia Richie, and Dua Lipa have been spotted around the world wearing GCDS.
Oversized graphic logos are the standout feature in the GCDS edit. This youthful label exudes a striking urban feel, with Varsity undertones manifesting in bold colour contrasts and a hallmark stripe motif.