French brand EMILE ET IDA is the fashion brand for happy days, creating clothes for kids and women full of intricate details and vintage charm. The brand’s founder, Delphine, has fashion in her DNA; as the granddaughter of a tailor, she grew up surrounded by the beautiful fabrics and patterns of her grandfather. After working in the industry for several major brands, in 2010 she launched Emile et Ida. With beautiful, slightly retro looks that would feel perfectly at home in a Wes Anderson flick, the brand’s collections reinvent classic styles in silky soft fabrics and timeless prints, including ones from Liberty. Emile et Ida also prides itself on its high-quality and ethical European production, based mostly Portugal. Creating whimsical, elegant pieces that can go from beach to big city, day to night, Emile et Ida’s range caters to kids aged 0 to 14 years. Not just for kids, the brand also offers a charming women’s fashion collection.