ELECTRIC & ROSE was inspired by the streets of the same name in the Venice Beach area of Los Angeles, where the duo behind the brand – Erin Chiamulon and Eric Balfour – grew up. Each piece is designed and handcrafted on site with natural fibers and zero waste as everything is made to order. The brand embodies the urban, seaside and bold spirit of the city. Electric & Rose clothing is suitable for all activities around here: surfing, yoga, but also barbecues or parties with friends. Its signature? The tie and dye, directly influenced by the shibori, a Japanese dyeing technique.