EARL OF EAST is creative business founded by Niko Dafkos and Paul Firmin in 2014.
What started out as a shared passion project, has grown organically from side-hustle to a business with a team of 18 located in London.
Create, Curate, Collaborate and Community. These are the 4 pillars of the Earl of East brand. A lifestyle emporium whose passion for candle making has allowed the brand to gain a cult status, featured in the likes of Vogue and Wallpaper, Earl of East work alongside local artisans and communities, believing in the respect for the community spirit. All Earl of East scents are created using bespoke blends of the finest botanical fragrances and essential oils, with their candles made from non-GMO eco soy wax and room mists that eschew the finest aromatherapeutic qualities.