Tue Deleuran founded COLORFUL STANDARD in 2017, a brand that is based on the love of color and simplicity. A line of basics with clean pieces and with an eco-responsible approach. Covering all the shades of the rainbow and applying them to garments and accessories that are designed to last. Made in Portugal with 100% organic cotton and 100% Italian superfine merino wool.
COLORFUL STANDARD loves color, simplicity and perfect cuts. That’s why they create timeless basics such as T-shirts and hoodies made of high-quality organic cotton or scarves and sweaters made of 100% Italian extra-fine merino wool and all this in a particularly beautiful color palette. They are produced regionally in Portugal, and all garments are pre-washed so that they do not shrink during washing.