Inspired in 1979, incorporated in 2009. Childhood memories of camping trips are where it all started for Anorak‘s founder and creative director Laurie Robertson. Equipped with little more than a map, a campfire and a packet of marshmallows, these simple family holidays gave Laurie a love of simple pleasures, family time and a keen eye for the beauty in nature.
These values, which provided the inspiration for Anorak when it launched in 2009, are absolutely integral to the Anorak brand today.
Anorak’s partners Laurie and Matt live in a leafy suburb of South London along with two small children. They run Anorak from a converted stable in East Dulwich with a hardworking team of staff. For Anorak, family-owned means a firm focus. On the important bits like quality of design, quality of product and quality of customer service.