ALANUI means ‘big path’ in Hawaian, poetic, seen the fact the label was originally founded in Pasadena (California) but finally home based near Milan. Nicolò Oddi, founder of the label, found a vintage cardigan at the Rose Bowl Flea Market and took it home to his sister, fashion-consultant, Carlotta. From that moment on Alanui was born.

Alanui is characterised by it’s colourful jacquard knitwear made of the finest cashmere, which pays homage to the Indian-America iconography. Each design is truly unique, handcrafted from 980 gram of Cariaggi cashmere and can take up to 15 hours to make. The items of Alanui are timeless and suitable for both men and women. The possibilities are endless, wear the design as a cardigan for comfort or as a statement piece coat. The beauty is largely hidden in the fact that the design goes in any direction you want.

ALANUI is available at these independent stores.

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