STRIPE & STARE are passionate about their knickers – often described as the world’s most comfortable. It’s sustainably sourced from Beechwood Trees – a naturally soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt.

The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of our brand: TENCEL'” Micro Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is scientifically proven to be three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees.

A female-founded, British brand, Stripe & Stare was born in London and grown in the South-West countryside of the UK. Designed for the modern woman, too fun for frumpy underpants and too busy to wear anything uncomfortable that won’t support her throughout the day. Lovers of bold colours, a good print and knowing we’re dressing for no one but ourselves.

Click here to find STRIPE & STARE at independent stores near you.

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