Founded in 1993 in Sweden, the premium Swedish outdoor brand HOUDINI SPORTSWEAR is a unique fusion of minimalist aesthetics, innovative materials, progressive style and full social and environmental responsibility. The brand uses 100% recycled, recyclable, biodegradable materials without PFC and with Bluesign® certification.
The main design principles of the Houdini Sportswear brand are longevity, timelessness, versatility, function, repairability and durability. Thanks to the Reuse & Repair program, it is also well on its way to a 100% circular economy, and the brand’s efforts have been recognized by ISPO, Scandinavian Outdoor Group or NMC.