Founded in 1993 in Sweden, the premium Swedish outdoor brand HOUDINI SPORTSWEAR is a unique fusion of minimalist aesthetics, innovative materials, progressive style and full social and environmental responsibility. The brand uses 100% recycled, recyclable, biodegradable materials without PFC and with Bluesign® certification.

The main design principles of the Houdini Sportswear brand are longevity, timelessness, versatility, function, repairability and durability. Thanks to the Reuse & Repair program, it is also well on its way to a 100% circular economy, and the brand’s efforts have been recognized by ISPO, Scandinavian Outdoor Group or NMC.

Click here to find HOUDINI SPORTSWEAR at independent stores near you.

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