JETSET was founded in 1969 in the Swiss Alpine resort of St. Moritz. From its very inception, JET SET has prided itself in the creation of luxury skiwear, continually setting new standards within this segment.
JETSET became widely known for its high- performance apparel, coupled with a passion for provocative and progressive designs. These core principles define the JETSET spirit – a feeling of style consciousness for all seasons, transitioning effortlessly from the ski resort to the streets. Having long been the brand of choice for those wanting to stand out both on and off the slope, JETSET continues to inspire new generations of forward-thinkers to this day.