The evolution of the Swedish menswear label VELOUR started when Per Andersson, today creative director, together with a couple of friends opened the deadstock store Nostalgi in 1997 and later in 2002 took the step towards designing their own collection, offering replicas of iconic garments. Today we aim for a well dressed and sustainable look that is in tune with time. Since 2002 Velour by Nostalgi has the ambition to challenge the classic menswear conventions with expertise and materials from the best factories worldwide. We aim to add life to your wardrobe by offering updated fabrics and design. By collaborating with some of our times most inspiring Creative Minds, we add life to the brand.