STAUD was co-founded by former Reformation fashion director Sarah Staudinger and partner George Augusto in 2015. The line is based on the idea that fashion should not only empower women, but be accessible too. Collections are vintage inspired with a focus on sophisticated shapes and uncompromising quality.
When it comes to wardrobe staples, STAUD has it down to a science — if that science were based on emotion instead of formulas, technicolor dreamcoats instead of those meant for a lab, and the idea that “matter” is just stuff in the universe while a good handbag is anything but.