SORT OF COAL started with a fascination with Japan and Binchotan Charcoal. A decade later, our fascination has taken on many forms and has translated into water, body and air products used around the world.
With our partners in Japan, we create the finest eco-friendly Binchotan, test it in accordance with the highest European standards, and turn it into purifying products for the air, water, and body. The company is owned by Pernille Lembcke and Gregoris Kalai.