ROY ROGER’S make blue jeans. This is what we do since 1952, when Francesco Bacci and his wife Giuliana made their first Roy Roger’s using American denim. It was the first time in Italy.
We were also the first to produce a jeans collection for women, a pretty subversive idea if we think that it was the 1950s and that blue jeans were only considered work trousers at the time.
This attitude to change and the attention to the world around us are still pivotal to the spirit of Sevenbell, which started as a small family-run factory and is now present all over the world.
ROY ROGER’S is available at the following independent stores.
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