Created for anyone, Anna’s jewelry fuses old Sámi traditions with contemporary design. Its wearer proudly celebrates Nordic indigenous handcraft, sustainable fashion, and self empowerment.

By combining the wisdom and methods of her ancestors and Sámi heritage, with her sense of contemporary design and sustainable fashion, SIMPLY SÁMI was born in February 2016. Anna Lengstrand merges her deep passion for traditional Sámi handcraft (doudji) into each piece of jewelry that she is hand making in her rural mountainside studio in Pemberton, BC. Anna was a born and raised in Sweden, but left in her mid twenties to do a ski season in Canada. The vast wilderness and the endless mountains pulled her to stay longer. Now, 10 years later, she has one foot in Sweden and one foot in Canada.

SIMPLY SAMI is available at the following independent stores.

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