Since going vegan in 2014, KIA-CHARLOTTA‘s founder Kia has found it difficult to find good quality natural and 100% vegan make-up with affordable prices. The natural beauty market seemed to always be divided into two categories: expensive but good quality or cheap but varied quality. On top of that you can still to this day almost forget about finding 100% vegan make-up brands in your nearest make-up store. For us it was clear what was missing in the market and we knew we weren’t the only ones who thought this, and this is why we started Kia-Charlotta.