RHUDE

RHUDE, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections.

Designed from a narrative standpoint RHUDE is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los Angeles. Now a reoccurring theme season-to-season, RHUDE combines American iconography with nostalgic references, a visual commentary on Los Angeles style and culture itself. Rhuigi studied art history shortly after graduating HS and was an understudy/intern to Shaun Samson.

With no formal training specific to fashion design, Villaseñor credits his understanding of garments and construction to growing up with a mother who was a tailor, providing a foundation and understanding of how to build each piece and the subsequent stories told with each collection.

RHUDE’s journey parallels Villaseñor, chronicling the evolution of a man from adolescence to maturity, a narrative reflected each collections both the Creative Director and brand continues to grow-up with its ever-expanding fanbase

RHUDE is available at these independent stores.