PRIMNESS by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.

Each collection is non-structured and contemporary, creating luxury staples for every day.

The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”

Primness released its first collection for Summer 2013
Everything is designed and manufactured locally in Melbourne, Australia

PRIMNESS is available at these independent stores.

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