PETRONIUS

The origins of PETRONIUS 1926 are anchored in the concepts of elegance, tradition and craftsmanship. In the mid-1920s, a very determined Luigi Wollisch opened in Milan – in Via Rugabella – his first workshop where he began to produce high quality neckties made by hand. In the 1950s, the business moved to Palazzo Borromeo d’Adda in Via Manzoni, in the historical and artistic heart of Milan, where it remained for four decades. Today, the label’s tie-making atelier is still based in one of the Lombard capital’s thriving neighborhoods, maintaining a tradition set up by the company’s founder. When it was time for Luigi Wollisch to pass on the reins of the family business, he looked to his son, Gastone. Instilled with the same values, Gastone dreamed of taking the company to new heights so he loaded up his suitcases with fabric swatches and traveled the length of Italy to meet clients and establish Petronius 1926 as a mark of excellence and Italian craftsmanship.

PETRONIUS is available at these independent stores.