PAULA BEACHWEAR’s founder, aula Malm Berner, is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Since 1996, her swimwear line PAULA has been highly successful around the world. In addition to her work as a designer, Paula is a lifestyle consultant and has represented international trend forecaster Li Edelkoort in Scandinavia for more than twenty years.