INOUÏTOOSH IS NOW INOUI EDITIONS.
Two creatives are behind INOUI EDITIONS and have a unique approach to their work. Both have in mind a model of life far from the busy streets of Paris. They followed their instincts, leaving the big city and installing themselves in the coastal town of St. Valery-sur-Somme in order to realize their project without concessions. Their office desk faces the bay, whose blue hue reflects their attachment to natural aesthetics.
They plunge into the collection as if curating an exhibition; prints are placed intentionally, because each scarf tells a tale in the manner of a painting. Each season, they create a pantheon of icons–Madonna, Tiger, and bison–all coexisting in an undulating, dreamlike universe. They meet at the intersection of storytelling and poetry.